Acinonyx jubatus is a shop owned by Hippo. It has replaced Dracoshop as the main shop, and even launched it's own website! Now it hase been renamed to Cheetaplaza, because the name Acinonyx jubatus was too hard for people to remember
Acinonyx jubatus is the scientific name of the Cheetah, which is where the shops got its name. Acinonyx jubatus was most probably started by Vallis Marineris and then sold to Dracoshop, but Vallis Marineris isn't sure whether it was selling it or not; it's going to check that soon.
The Acinonyx jubatus logo is a running cheetah with "acinonyx jubatus" written under it.